Worth Every Penny: Tools That Will Boost your Marketing Effectiveness and Efficiency from Yosef Silver A little over a year ago my career took a drastic turn. A routine Sunday-afternoon birthday party for my friend’s daughter led to me breaking my leg. I shattered my tibia, fibula, and ankle, and spent a week in the… Read more about Tools To Boost your Marketing Effectiveness and Efficiency
Writing content for your brand isn’t always easy. Whether or not writing comes naturally to you, creating content that stands out in a crowded digital space comes with its own set of challenges. Some of my clients prefer to write their own content, so I’ve developed these guidelines to help them write for a distracted… Read more about 6 Secrets That Will Help Your Content Get Noticed Online
In two days, it will be six months since I broke my leg while rollerskating. This wasn’t sort of break that they could slap a cast on and tell me to be on my way. I displaced left my ankle so badly that it was pointed 90 degrees to the left. When they moved me for… Read more about This Too Shall Pass: The Blessing of Perspective
We’ve all heard that Kansas City is awesome. It’s not just because of the Royals, BBQ or Google Fiber. Around the world, people are looking at Kansas City because, for the most part, we’re a city getting it right. I already know that Kansas City is the best place to live, work and play but my… Read more about 8 Things To Love About Kansas City
Visit The Internet Map to create an image like this — http://bit.ly/1wE7KL0 People often ask me how I learned what I know about Online Marketing. One hot July morning, about a decade ago, I found my way to an office building above an adorable English-style bakery in Jerusalem’s Talpiot neighborhood. As I opened the glass… Read more about So You Want To Know More About Social Media…
Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer knowledge required. What is robots.txt? The robots.txt file is a document stored in the root directory of a website that tells search engine crawlers and other robots how to… Read more about Understanding the Robots.txt File for Non-Developers
Several of our clients have gone through the rebranding process, including but not limited to the migration of a website from one domain to another. This change is inherently high-risk to past efforts in search engine optimization – especially for well-established websites with a lot of domain authority and history, as well as content that tends to… Read more about The Ultimate Step-by-Step Guide to Website Domain Migration
In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean that everyone searching for your keyword saw your site in the top spot, no matter what. But achieving #1 rankings simply doesn’t mean what it used to anymore. In… Read more about The Complex Web of Personalized Search
The book Influence: The Psychology of Persuasion by Robert Cialdini is a must-read for anyone who works in any profession designed to elicit a sale, lead or other conversion from their target audience, including and especially the business of website marketing. The focus of the book centers on identifying in the moment when compliance professionals are trying to… Read more about Influence: Examples & Applications of the 6 Principles of the Psychology of Persuasion on the Web
This article will explain what an iframe is, how they are currently used, and how they can affect your search engine optimization. What is an iframe? An iframe (short for “inline frame”) is HTML syntax that allows you to embed a web page within another web page. (It’s like Inception for websites – a page within a… Read more about How iFrames (Don’t) Affect SEO
Saw this in Google Analytics today. I can’t recall what they put in place of this percentage before, can anyone else remember? I vaguely recall that it wasn’t an accurate mathematical representation of an increase in traffic from 0 to whatever volume. I think it treated the 0 like a 1. So a jump from… Read more about Infinity Percent (∞%) Increase in Google Analytics
Do you get overwhelmed or confused when your designer, web developer or granddaughter is trying to explain things? That’s ok. I can help. What’s the difference between a computer, an operating system, a browser and a search engine? I’ve got all the answers in this easy-to-understand, simple guide! What is a computer? If you’re reading… Read more about Difference Between Computer, Operating System, Browser and Search Engine
In this article we explain the difference between (not set) and (not provided) in Google Analytics, share data from one of my sites showing the (not provided) keywords, and walk you through the changes we made that helped us resolve the (not set) issue in Google Analytics. The impact of Google Analytics displaying (not set)… Read more about The Google Analytics (not set) and (not provided) Nightmare