A site audit will take a comprehensive look at your website, including but not limited to the following metrics:
● Off-site SEO factors include domain authority, spam analysis, backlink analysis, rich SERP features, and social media signals.
● On-site SEO factors include metadata and HTML, URL structure and server status, internal linking, and structural analysis.
● Technical SEO factors such as site speed, mobile site performance, sitemaps, 404 handling, and structured data.
● Geographic considerations that have an impact on a global-local strategy.
● Interlinking and Structural Analysis to ensure the optimization of essential pages for target keywords.
● Mobile and site speed analysis to keep the site fully functional on all devices.
● Competitive analysis to identify ways your website can stand out from others in your industry.
A competitor analysis will answer a fundamental question: What are your competitors doing?
Reviewing your competitors in the search engine results pages (SERPs) will give your team insight into online marketing strategies that may be driving results. These insights can guide an SEO and digital marketing strategy.
Fusion can also monitor competitor performance for primary keywords using tracking software. This allows for monitoring keyword progress alongside competitors and access to other diagnostic data.
Guided by keyword research, Fusion can develop a site schematic. It is a website roadmap that assigns a unique keyword to each page. The schematic will include the following on-site elements:
● URLs
● Title tags
● Header tags
● Meta descriptions
● Content recommendations to incorporate the site’s main keyword targets into their respective pages’ textual content
● Structured data
● Canonical tags
Structured data is a system of pairing a name with a tiny snippet of code that helps search engines categorize and index your content. All businesses and websites can leverage structured data to aid their ability to rank in Google.
Backlinks are one of many factors that play a role in how well your website will rank and perform online. Search engines, like Google, use links to crawl the internet, discover content and assess how popular pages are. Therefore, a solid and relevant backlink profile can determine the relevancy of the results displayed on a search engine results page (SERP).
Fusion can identify relevant opportunities for link placement through unlinked mentions or third-party articles.
Mobile optimization is adjusting your website content to ensure that visitors who access the site from mobile devices have an experience customized to their device. In addition, optimized content flows easily between desktop and mobile devices to provide the user with an outstanding experience.
Making sure your website is mobile-optimized is no longer a nice-to-have feature but a must-have feature, as Google decides the readiness of a website for mobile-first indexing.
Fusion Inbound can advise how to optimize the website for organic visits from mobile and tablet users.
Fusion can conduct a full site speed audit of your website to create a fast-loading environment that performs well for both users and search engines.
The gold standard is to ensure a website loads in 3-seconds or less. 8/10 of the websites Fusion works with do not meet that standard before beginning our digital marketing campaign. The Fusion Inbound development team can identify the best approach to improve site speed, optimize images,
configure caching and reduce server-side loading time while maintaining any interactivity and design elements that are important to your brand.
Consistent Name, Address, and Phone Number (NAP) Data have long been crucial for local Google rankings. As such, Fusion can ensure the NAP data for each location is complete, current, and accurate.
In recent months Fusion has seen new strategies emerge as best practices that have a positive impact on local rankings:
● On-Site Structured Data
● Review Solicitation
● Google Local Posts
Fusion can see a rise in organic search results when these strategies are in place. Fusion can command a larger area of the “Knowledge Panel.” This is the dynamic data that appears on the right-hand side of Google’s search engine results page. It may include a map, recent posts, reviews, and photos of your location.
A study by BrightLocal found that 77% of consumers think that online reviews left older than 3 months aren’t relevant. The same survey shows that 31% of consumers say they read more reviews in 2020 because of Covid-19, and only 48% of consumers would consider using a business with fewer than 4 stars.
This is why Fusion has developed strategies that make it easy for your customers to leave reviews. Fusion’s technology lets us text or email your happiest clients and customers so they can share what they love about you on Google, Facebook, or other niche-specific and relevant platforms.
These reviews will display on the right-hand side of the Google Search Engine Results Page and in Google Maps.
Many Fusion Inbound clients choose to aggregate these reviews on their website too.
Are you interested in working together? Please send us a little information about your project or event.