What do social media content and figuring out what to eat have in common?
One minute, you’ve decided on something. The next time, you’ve spent an hour and still haven’t come up with a decision!
We can’t help you out in figuring out your next meal. At least, not right now. But we can certainly help you out with what to post on social media. In this article, we’ll give you social media post ideas ranging from engaging and educational to company-related and promotional. Let’s dig in.
Engagement posts are content that encourages interactions from your audience through likes, comments, saves, or shares. Ultimately, the goal of engagement posts is to build connections and turn them into customers.
Here are examples of engagement post ideas for your social media pages:
Increase engagement and connect with your audience with fun quizzes related to your niche or industry. For instance, if you have an eCommerce store, you could create a word search puzzle that contains must-have summer items. Ask your followers to pick out words they can find from the puzzle.
To make it more interactive, you could place this on your Instagram stories and announce it on your feed. Other ideas include:
Organize contests that require user participation, such as photo contests, referrals, or caption contests. You could even use quizzes and puzzles as contests and reward users who answer the questions correctly. The reward could be free shipping, access to resources, a cash reward, a free product, a discount on the next shipping or purchase, etc.
Open-ended questions What better way is there to get your followers talking than asking questions? This type of post can help you gain insights into your audience’s experience and needs. You could create a mix of trivia + business-related questions. Examples are:
Do you have a substantial customer or follower base? Start a challenge relevant to your product or niche and collaborate with influencers to help boost the trend. If it goes viral, you stand a chance of increasing your brand visibility and sales.
One of the most interactive ways to answer your audience’s queries about a topic is by hosting live question-and-answer sessions. You could also host this around a new product or service launch.
The goal of educational posts is to improve your audience’s understanding of specific topics. Ideally, these are topics related to your products, services, or overall business. By educating your audience, you’re helping them to better understand what they need, what choices to make, and how your solutions can improve their work or life.
Let’s take a look at some of the educational content ideas for social media posts.
Do you publish blog posts on your website? You can post a highlight of this on your social media profile. For instance, you could mention a tip and encourage your audience to visit the website to learn more about it. This allows you to get your blog posts in front of people who might have otherwise not seen it.
Clients want to know that you have the expertise to solve their problems. One of the ways you can show this is by sharing industry insights. To do this, share explainer content on emerging industry trends, breakthroughs, insights, and tips that are valuable to your customers.
Are you in a highly technical or less common industry? Create a list of common words around your industry and products with their definitions and post this on your social media one at a time. You can also use common social media resources to add imagery or videos to help users understand better.
Share interesting insights or information about your previous podcast episodes to educate your audience. If they find it useful, you could gain more subscribers.
Besides glossary posts, you can also make short videos to break down complex relevant topics and help users learn in an interactive way.
Create infographics that convey data, statistics, or information in a clear and simple way. For instance, if you published research on a complex topic, you could use an infographic to share bite-sized information from that content. You could make this into a series on a specific topic or category per month.
Host webinars and/or invite industry experts and thought leaders to share their knowledge. At the end of these events, you can post a few highlights on your social media pages. The more useful insight you share on those webinars, the higher the chances of establishing your company as a source of valuable information.
Nearly all industries have myths that can trip up beginners or even a fairly knowledgeable audience. You could dedicate a few days in a month to busting these myths and providing credible information to back up your findings. You can create this in graphics format or simply make a video.
Compile lists of useful books, websites, tools, or apps for your followers to save them hours of research. This is a gesture most of your audience would appreciate.
Related: How to Do Keyword Research for Small Business
Company posts give you an opportunity to humanize your brand by sharing updates, your initiatives, and the humans behind your business. Rather than the good old news content you are used to, you can share these relatable and fun company post ideas we have mentioned below.
Share memories from the past about your business to get followers an idea of your company’s history. This content could be a picture or video of your first product, workspace, or any relevant information about your company’s journey.
Engage users with content that shows a typical workday in your company. Focus on the unique aspects such as work culture that set you apart from competitors. You could also document other insights that would interest followers or even potential employees.
Share societal or environmental initiatives your company is involved in. Doing this allows you to build a positive brand image and showcase what you stand for. You can share your company’s charitable events, sustainability efforts, diversity initiatives, and more!
If you have partnered with other brands or influencers, you can feature them to showcase this partnership. You can also reshare posts featuring your brand which they have tagged you to.
“Yay, it’s our 5th birthday today!” Ever seen a post like this? That’s milestone content right there. Milestone posts allow you to announce achievements such as your company’s birthday, number of users or sales, number of followers on social media, funding, new branches, and more! Feel free to share any milestone you think is worth celebrating with your followers.
Do you have an employee/team page on your website? Take it a step further by highlighting them on your social media. Even if you don’t have one on your website, this gives you an opportunity to humanize your brand and show the people behind it. It also signals to your employee that you appreciate their efforts. You could post pictures of each team member, what they do, and a fun fact about them.
Rather than having a company culture that only exists on your website, why not show your audience that you live by it? You can share clips or pictures of team events, office traditions, retreats, and work interactions. This could help you improve your employer branding and attract top talents needed to serve your customers better.
Do you have any events coming up? Sharing this on social media can help you raise awareness for the program. Events to share include podcasts, upcoming conferences you are hosting, webinars, trade shows, sports tournaments, etc.
Take out a day or two in a month to feature and appreciate. a follower or customer. Share how they have helped your brand either through making a purchase or interacting with your posts. If you have the budget, you can pair this post with a reward.
News and updates related to your business are additional positive posts to share on your social media accounts. This includes updates like new hires, awards, and more!
Promotional posts are content that market or highlight your products or services, offers & discounts, or even your workspace. As the name implies, the goal of these posts is to promote the value you offer and increase sales.
Below are some social media post ideas for your promotional content:
Do you have product demos? You could convert them to short clips of specific features and share them with your social media audience. This is an interactive way to familiarize users with cool features they’re missing out on. You can also create tips around how your product can make the life of your audience easier.
Share pictures or videos about what goes on in your daily work activities. It could be your workplace routine for packaging products, product research, setting up your workspace, your manufacturing process, or fulfilling an order generally. You could also couple this with a virtual tour of parts of your workplace.
Has your product helped your customers achieve incredible results? Or maybe made their lives easier? Set a review solicitation process in place that allows you to get these testimonials and then showcase them on your content channels. Sharing these real-life customer success stories and reviews helps to build trust and credibility. To make this more interactive, you could provide resources to help your customers to leave video testimonials.
Are you running promotions? Posting this on your social media helps you reach a wider audience. Promotions to share include discounts, BOGO (buy one get one free), free shipping, or time-limited offers to create urgency.
User-generated content, also known as UGC, are posts created by customers who have used your products or services. You can reshare positive content you’re tagged to. Are there negative posts mentioning your brand? Don’t worry, this serves as a great opportunity to show how your brand handles criticism and conflict. Simply reach out to the poster to resolve their dissatisfaction.
Besides creating posts around holiday good wishes, you can merge these with seasonal content. For instance, you can share tips on getting the deals on Black Friday. You can even post any offers and discounts you have as well.
Related: 10 Types of Emails to Send Your Customers (+ Real-life Examples)
Hopefully, you no longer need to spend hours thinking of what to post. Use this list of ideas for social media posts to build connections, attract customers, and increase sales. If you need a social media strategy tailored to your business, please reach out to us and we’ll take it from there.
