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July 22, 2026
A man in a rugged jacket inspects a broken piece of the Berlin Wall at night.
July 22, 2026
Categories
  • Conversion
  • Marketing

The Wall You Built Yourself

The only piece of the Berlin Wall I have ever seen is in Missouri. I have wanted to stand at the real thing for years. So […]
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June 17, 2026
A dark, gritty, close-up photograph of a messy wooden desk with trophies, stained papers, a dirty coffee mug, and frayed cables scattered around, emphasizing failure and disorganization.
June 17, 2026
Categories
  • Conversion
  • Marketing

Rex Manning Day: The Danger of Marketing for Applause Instead of Results

Empire Records is one of my favorite movies, and I don’t think I’ve ever fully understood why until recently. It’s not the plot. The plot is […]
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June 10, 2026
A dark, gritty, close-up photograph of a gritty hand operating an antique brass Morse code key that is crudely taped with black electrical tape directly onto the trackpad of a modern MacBook Pro.
June 10, 2026
Categories
  • Email Marketing
  • Marketing

The Titanic: How Real-Time Communication Could Have Saved the Unsinkable

The iceberg wasn’t the problem. The Titanic received six separate ice warnings on April 14, 1912. Six. The Mesaba sent one at 9:40 PM describing heavy […]
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June 3, 2026
Professionals working on email flows in an office.
June 3, 2026
Categories
  • Cannabis Email Marketing
  • Email Marketing
  • Marketing

The Email Flows Cannabis Brands Skip (And Why It Hurts Later)

Most cannabis brands don’t skip email flows because they don’t believe in them. They skip them because the brands around them did. That’s the part worth […]
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May 27, 2026
A close, over-the-shoulder photographic shot of a man working alone at a cluttered desk in a dimly lit office at night. Rain streaks the window in the background, showing blurred city lights. He is typing on a laptop, and the screen clearly displays a document titled "ChatGPT - the research layer vs Website - the decision layer."
May 27, 2026
Categories
  • Artificial Intelligence (AI)
  • Email Marketing
  • Marketing
  • Website

ChatGPT Is a Research Layer. Your Website Is the Decision Layer

People keep framing ChatGPT like it’s a competitor to your website. It isn’t. It’s a filter. By the time someone clicks through to you, they’ve already […]
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May 20, 2026
A moody, cinematic street photo at dusk showing a dark, closed storefront window with the words "Homepage" stenciled on the glass. To the right, warm light spills out from a side entrance beneath a wooden sign that reads "The Newsletter (The New Front Door)" where a quiet line of people is waiting to enter.
May 20, 2026
Categories
  • Email Marketing
  • Marketing

Why Newsletters Are Becoming the New Homepages

Open your website. Now open your last five emails to your list. Which one sounds more like you? For most businesses, it’s not close. The emails […]
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