April 2, 2014

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer […]
November 10, 2013

The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean […]
October 13, 2013

Influence: Examples & Applications of the 6 Principles of the Psychology of Persuasion on the Web

The book Influence: The Psychology of Persuasion by Robert Cialdini is a must-read for anyone who works in any profession designed to elicit a sale, lead or other conversion […]
July 29, 2013

How iFrames (Don’t) Affect SEO

This article will explain what an iframe is, how they are currently used, and how they can affect your search engine optimization. What is an iframe? […]
April 9, 2013

Infinity Percent (∞%) Increase in Google Analytics

Saw this in Google Analytics today. I can’t recall what they put in place of this percentage before, can anyone else remember? I vaguely recall that […]
September 20, 2012

Difference Between Computer, Operating System, Browser and Search Engine

Do you get overwhelmed or confused when your designer, web developer or granddaughter is trying to explain things? That’s ok. I can help. What’s the difference […]