July 5, 2023

How to Do Keyword Research for Small Business: 6-Step Guide

As a small business, keyword research lays down the foundation of your content strategy and SEO.  Picking the right keywords could mean more traffic for your […]
May 1, 2023

Noindex Vs Robots.txt: Which Should You Use and When?

What do noindex meta tag and robots.txt have in common? They both sound like something only techy people should be worried about.  But on a more […]
April 2, 2014

Understanding the Robots.txt File for Non-Developers

Fear not the techy-sounding robots.txt file, my friends. I’ve created a comprehensive, easy-to-understand guide to the robots.txt file for the average inbound marketer – no developer […]
November 10, 2013

The Complex Web of Personalized Search

In the old days of search engine optimization, the primary goal was achieving #1 rankings in Google and other search engines. Ranking #1 used to mean […]
October 13, 2013

Influence: Examples & Applications of the 6 Principles of the Psychology of Persuasion on the Web

The book Influence: The Psychology of Persuasion by Robert Cialdini is a must-read for anyone who works in any profession designed to elicit a sale, lead or other conversion […]
July 29, 2013

How iFrames (Don’t) Affect SEO

This article will explain what an iframe is, how they are currently used, and how they can affect your search engine optimization. What is an iframe? […]